Some logos need a second, third or even fourth look to discover all the hidden messages.
There are some brand logos that are instantly recognisable by anyone in the UK. Most of them have been around for quite some time, while others have become increasingly popular over the last few decade.
We all know those fonts that look so delicious, you’d like for a second to reach for them and see what those two-dimensional letters taste like.
The uses of typography when it comes to the food industry are extensive. A change in a logo’s colour can completely shift the energy it gives off, and a font replacement makes our first impression different.
About McDonald’s and its typographical empire.
Behind your most beloved items in your shopping cart, there is an entire team working to make sure you reach out to that specific shelf.
